Link marketing to educators?

Over the last couple of years, I’ve received two types of emails that I thought must be marketing.

The first one notes a broken link on one of my class pages (usually using the outdated college URL), and suggests another one. When I don’t reply, I get:

Hi Lisa,

I’ve reported a broken link on your site that links to and haven’t heard back, so I just wanted to verify whether you’re the right person to contact? If not, could you direct me to the person maintaining the website? If you would be interested in updating your website, I have a similar resource that you are more than welcome to use to update. Let me know!

Link Replacement Option:

Jennifer Jenkins

From this person I’ve gotten several, despite asking them to stop. I think that’s obviously link marketing of some kind.

The second one is much more complex. Example:

Good morning from Mrs. etc’s class,

I hope you don’t mind me getting in touch with you, but I’m in the midst of a class project that I was hoping you might be able to assist with. I’m a fifth grade teacher working with my students on learning internet research techniques, and we found your page

For extra credit, I ask my students to suggest resources for the website maker to add to their page. We found Would you be willing to add it to your list of resources? The students would get not only credit but the thrill of seeing their suggestion there on your page!

Mrs. etc.

Note the link to “cheap flights”.

The first time I got one of these, I was so happy and I did it – went into the code and added their link, thinking so-and-so’s third grade class somewhere would be so happy. I got a note back that they were indeed. With this more obvious URL, I thought I saw marketing and wrote back to ask the teacher whether marketers are paying teachers to do this.

She apologized and told me no, she wasn’t being paid – the project was an idea she got from another teacher to help young students learn internet skills. I felt bad, and apologized, explaining the marketing I’m sure I’m getting in the first type of email.

Anyone have any information on these types of marketing to educators?

One thought on “Link marketing to educators?

  1. Lisa – I’ve gotten the same requests you have, with both the Jennifer Jenkins fake-name and others. Each would like to have me place links on my blog back to their to their spammy link farms.

    I’d disregard them and not feel bad about them in the least.


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